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Abandonment Rate
What is Shopping Cart Abandonment Rate? Shopping cart abandonment happens when a potential customer initiates an order online by starting the checkout process, but leaves before the purchase is...
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AJAX
What is AJAX? AJAX is an acronym for Asynchronous JavaScript And XML. AJAX is a web development approach for creating dynamic and interactive web applications. AJAX allows for web applications to...
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Above the Fold
What is Above the Fold? A web design term that refers to the placement of valuable information on a page that doesn’t require the user to scroll down to view. This phrase originates from the placement...
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AdWords
What is Google AdWords? AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser...
View ArticleAccount Director
An Account Director oversees projects from start to finish and manages a team to deliver the best results for their clients. Account Directors maintain mutually profitable relationships with their...
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What is Augmented Reality Augmented Reality (AR) is a term used to describe a combination of physical and virtual reality in which our live, real-world environment is enhanced or combined with...
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Attribution Modeling
What is an Attribution Model? In advertising, an attribution model will allow marketers to look at the team of ads that contribute to a sale or conversion over an extended period of time. So instead of...
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